Mark and Wally are two guys who just wanted to make a difference. They noticed that traditional lobster and crab bait was messy and spoiled quickly. This made the bait hard to work with and a waste of the fish used to make it. Years working on lobster and crab boats made the guys wonder if there was a better way.

They spent the first year in the trial-and-error stage, making prototype bait sausages in Wally’s backyard.

With a proof-of-concept, they were ready to start changing the crustacean fishing industry. They brought their idea to Bio Food Tech who helped the guys produce their bait samples on a larger scale.

After developing the bait, they were ready to hit the water. Bait Masters partnered with University of Prince Edward Island researcher, Krishna Thakur BVSc&AH, MS, PhD, to test the bait in a field study over the 2019 lobster seasons. When the results of the study came in, Mark and Wally were thrilled: bait alternative caught just as many lobsters on average as the traditional bait it was tested against in the study. The best part? Mark and Wally had succeeded in creating a bait alternative that worked and was a better choice for the environment.